
Building a Durable National Watch Brand in Nigeria
Localized materials, sealing and packaging helped a Nigerian partner build a scalable local watch brand.
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Localized materials, sealing and packaging helped a Nigerian partner build a scalable local watch brand.
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A flexible production channel shortened the client’s product launch cycle by 15 days.
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A 20,000-unit quartz program sold out in three months while the defect rate dropped below 0.5%.
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